Tips for Making Your Salon Stand Out From Its Competitors

a chair with a mirror on top

If you run a salon, it can be difficult to help create customer loyalty. After all, there are likely dozens of competitors in your area, and many people may prefer to go to a business that’s offering a special rather than continue to frequent yours.

As a result, it’s crucial that you spend some time really thinking about the ways you can better put your shop on the map. Part of distinguishing yourself stems from illustrating what’s different about your business compared to others. If you need a little help to get started, here are some tips for helping your salon stand out.

Make an impression with Keller brand chairs

The impression your customers have when visiting your shop largely stems from the experience they have in your chairs, so it only makes sense to invest in high-quality equipment that provides both functionality and style. For any salon worth their salt, Keller International is the brand you’ll likely see. Known for modern-looking chairs that are both durable and affordable, Keller makes outfitting your business a simple task.

While Keller certainly offers traditional barbershop-style chairs, they’re also known for taking things up a notch by adding a bit of pizazz. For example, business owners trying to attract a cushier clientele may find it much easier to do with Keller International’s Glam II Salon Chair, Glitz Chair, or Luna Chair. These chairs speak for themselves just based on their high-end looks and will keep your customers coming back for more when they want to be pampered in the lap of luxury.

Set goals for your team — and hold yourselves accountable

Focusing on your business processes behind-the-scenes is just as important as how you outfit the inside of your salon. However, many times it can be hard to stay up-to-date on what your larger goals are and how you plan to achieve them because of the demands of helping customers each day. This is where a platform like Workboard can really help your business.

Workboard offers OKR software that helps your team set goals based on the objectives and key results approach. This task-setting philosophy has been widely publicized for being used at high-profile businesses like Google and can help your company perform lightyears ahead of your competitors. By clearly identifying what success looks like and how it can be achieved, you’ll be able to continue building your customer base each quarter.

Leverage SEO to get ahead of the pack

Local search engine optimization is one of the fastest and most effective ways to get ahead in the salon industry. This is because many times customers are looking for a place to get their hair or nails done close to their residence or current location, so the local search has a powerful role to play in driving traffic to your business.

If you don’t know the first thing about how Google’s search engine algorithm works or how to improve your content marketing strategy, it may be worth looking into SEO companies to help manage this work for you. With years of experience in search engine optimization and digital marketing, an SEO company can help you achieve your goals at a price point that makes sense for you as a business owner. From handling data analytics to helping you identify keywords that you’re performing well for, you’re bound to find success with a top SEO company in your corner.

Have fun with social media

Social media can be a great way to build organic buzz for your brand while showcasing your services. As such, it’s crucial that you find a way to set yourself apart from your competition by figuring out what your voice is and how to regularly share content with your followers. Whether that’s sharing a few beauty tips on a weekly basis or going live to showcase your skill at hair dying, there are plenty of ways to have fun with the way you connect with potential customers and existing customers online.

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